Notes from A3C Festival Speakers Gary Vee and ET the Hip Hop Preacher



The 15th annual A3C Festival - a five-day festival and conference centered around culture, music, tech, film and entertainment - was definitely a moment that will never be forgotten by anyone who attended. Especially me!


Just a little background - The festival has made it's name in Atlanta amongst many creatives and those pursuing careers in the entertainment space; however, due to recent partnership with the Gathering Spot, the A3C Festival has taken on a new life with conference style breakout sessions, keynotes and a more diverse range of topics for audiences of all walks to dive into.


The highlight of my experience was getting to hear a key note from Gary Vee, the serial entrepreneur, speaker, author, owner of Vayner Media and Vayner Sports amongst a host of other accolades. If you don't follow this guy, especially as an entrepreneur, do yourself a favor...follow him.



I also had the opportunity to hear from one of the top motivational speakers in the world, ET the Hip Hop Preacher. This guy is changing lives every single day with his raw, passionate delivery on how to be your most authentic self and succeed beyond your expectations. Another MUST follow.


I'm a student of the game and any time I can take notes from some amazing, successful people I'm the first with my notebook out. So... I wrote down all the key messages they discussed and I want to share them with you.


I was going to type them all out but I figured I'd spare you all the reading, give you the outline and break down all the key points via video.


Check it out :



Key points:

ET the Hip Hop Preacher:


1. Put some energy on your goals

- Write out your big goals 5 times a day


If you put energy on it you will achieve it. It's not about TALENT it's about ENERGY


2. Fight for your authenticity

- Don't compromise for anyone. Be yourself so you can give people 100% of you


- How much of your authentic self have you lost trying to be affirmed by others


- "Apologize to yourself for selling out"


3. Always Add Value

The way your dreams become reality is by adding value


- Don't give your audience the stuff YOU THINK they want. Give them the value they need. LISTEN!


-"Some of you don't have a tree because you ain't planted nothin'."


-Some of you are giving your stuff away for free and when no one want's it you get offended. That's no place to get offended, that's a place to learn. Go back to the drawing board.


4. Always share your knowledge

Your knowledge isn't yours to keep.


The school he went to had a sign on the archway that said "You enter to learn. You exit to serve."


It's not about you. Those who serve get blessed in return.


5. Make your vision look sexy

That's how you attract people. That's how people will start to want to be a part of what you're doing.



Gary Vee


1. Take advantage of the technological era we are in (THE INTERNET IS GOLD)

There is literally nothing standing in the way of you and your audience. You can reach them any time any way you want.

2. No one wants to hear your excuses

If you don't make it, or something doesn't work it's 100% your fault.